THE PARKSIDE WAY
The creation of an iconic street
that will become a new landmark of Seoul
that will become a new landmark of Seoul
The Parkside Way, a 330-meter pedestrian street running through the center of the complex,
is the first space where the Parkside Seoul experience begins —
a lively street filled with greenery, lined with lifestyle shops adjacent to an ultra-luxury hotel.
This stunning street, connecting Yongsan Park and Itaewon, the melting pot of culture,
will feature world-renowned international galleries and a multi-purpose performance hall
hosting diverse shows and exhibitions,
becoming a new central axis of art that represents Seoul.
is the first space where the Parkside Seoul experience begins —
a lively street filled with greenery, lined with lifestyle shops adjacent to an ultra-luxury hotel.
This stunning street, connecting Yongsan Park and Itaewon, the melting pot of culture,
will feature world-renowned international galleries and a multi-purpose performance hall
hosting diverse shows and exhibitions,
becoming a new central axis of art that represents Seoul.
THE PARKSIDE WAY
A 330m pedestrian pathway running through the center of the complex,
connecting Itaewon and Yongsan Park
connecting Itaewon and Yongsan Park
THE PARKSIDE MALL
A street of high-end food markets and lifestyle shops
UN PLAZA
A plaza where local heritage and diverse cultures come together,
turning everyday life into a festival
turning everyday life into a festival
ART&CULTURE SPACE
A space for art and culture filled with an art hall and renowned galleries
A New Cultural and Artistic Axis
Connecting the Yongsan Art Belt
Connecting the Yongsan Art Belt
In Hannam-dong and throughout the Yongsan area,
a vibrant art belt is emerging, filled with captivating exhibition halls and museums.
Within this dynamic movement, The Parkside Seoul is poised to become a new cultural and artistic axis
by bringing in world-renowned international galleries that have yet to enter Korea.
The Parkside Way will feature works by globally acclaimed artists such as Lorenzo Quinn and Park Eun Sun,
while hosting a variety of cultural events — including performances, exhibitions, and fashion shows —
offering passersby a truly world-class artistic experience.
a vibrant art belt is emerging, filled with captivating exhibition halls and museums.
Within this dynamic movement, The Parkside Seoul is poised to become a new cultural and artistic axis
by bringing in world-renowned international galleries that have yet to enter Korea.
The Parkside Way will feature works by globally acclaimed artists such as Lorenzo Quinn and Park Eun Sun,
while hosting a variety of cultural events — including performances, exhibitions, and fashion shows —
offering passersby a truly world-class artistic experience.


THE PARKSIDE SEOUL
PUBLIC ART

Infinite Column
A work that expresses the purity of human instinct through simplicity
and the infinite expansion of human space through continuity.
It will be installed at the entrance of The Parkside Seoul, facing toward Yongsan Park,
symbolizing the limitless potential of both Yongsan and The Parkside Seoul.
and the infinite expansion of human space through continuity.
It will be installed at the entrance of The Parkside Seoul, facing toward Yongsan Park,
symbolizing the limitless potential of both Yongsan and The Parkside Seoul.

EUN-SUN, PARK
A world-renowned sculptor from Korea
who has gained recognition in the European art scene
for a style distinguished from modernist abstract sculpture,
described as “Eastern abstract sculpture.”
who has gained recognition in the European art scene
for a style distinguished from modernist abstract sculpture,
described as “Eastern abstract sculpture.”

BABY 3.0
A symbol of rebirth and a tribute to the mystery of life shared by all humanity,
expressing hope for the future.
It will be installed in UN Plaza, the heart of The Parkside Seoul,
serving as a declaration of hope for the rebirth of the former UNC site
and symbolizing the revival of this land.
expressing hope for the future.
It will be installed in UN Plaza, the heart of The Parkside Seoul,
serving as a declaration of hope for the rebirth of the former UNC site
and symbolizing the revival of this land.

LORENZO QUINN
An artist acclaimed by critics for genius-level talent,
known for sculptures that depict parts of the human body in marble and bronze,
and celebrated for symbolism that delivers profound messages
on topics such as climate change and the value of human existence.
known for sculptures that depict parts of the human body in marble and bronze,
and celebrated for symbolism that delivers profound messages
on topics such as climate change and the value of human existence.