CREATE THE CENTER OF SEOUL
The Birth of the Center
22-34 Itaewon-dong,
Yongsan-gu, Seoul
UNC site We are not just constructing a building on this land.
Instead, we are establishing the center of Seoul.
Ecology, culture, history, art, business, trends, hotels, residences, and more —
the essential elements of urban life, once isolated in individual hubs —
will unite without boundaries and connect organically,
creating a single, cohesive world.
Yongsan-gu, Seoul
UNC site We are not just constructing a building on this land.
Instead, we are establishing the center of Seoul.
Ecology, culture, history, art, business, trends, hotels, residences, and more —
the essential elements of urban life, once isolated in individual hubs —
will unite without boundaries and connect organically,
creating a single, cohesive world.
GEOMANCY
Not just another affluent neighborhood,
but the creation of a world unlike any other
but the creation of a world unlike any other
The Parkside Seoul embodies a distinctive vision of the city, its people, and its lifestyle.
From living and leisure to culture, art, recreation, and business.
It offers experiences that encompass every facet of life.
This ambitious development aims to become the cultural heart of Seoul.
As an advanced mixed-use development (MXD), combining luxury residences, retail, offices, and cultural spaces.
It is a place where diverse encounters, exchanges, and collaborations thrive — beyond mere living.
From living and leisure to culture, art, recreation, and business.
It offers experiences that encompass every facet of life.
This ambitious development aims to become the cultural heart of Seoul.
As an advanced mixed-use development (MXD), combining luxury residences, retail, offices, and cultural spaces.
It is a place where diverse encounters, exchanges, and collaborations thrive — beyond mere living.
Embracing the Han River,
it gathers vitality and holds the waters
that concentrate and expand prosperity.
This is open land,
embodying the order of a changing world,
ready to rise as a central axis
of abundance and stability.
it gathers vitality and holds the waters
that concentrate and expand prosperity.
This is open land,
embodying the order of a changing world,
ready to rise as a central axis
of abundance and stability.
Geomancy researcher
Park Sung-jun
Source / Seoul Museum of History Collection < Complete Map of the Capital>
HERITAGE
A land of heritage etched with timeless stories
For generations, Yongsan was the gateway
where foreign cultures first arrived and flourished through its river ports.
This legacy flows into the multicultural vibrancy of Itaewon
and the trendsetting culture of Hannam-dong.
Its geographical advantages made it a strategic military hub
as early as the Goryeo Dynasty, drawing the attention of those in power.
After liberation, it became home to the U.S. military headquarters and base.
Now, the once-forbidden Yongsan Garrison is being transformed into Yongsan Park
and gradually opened to the public.
Alongside The Parkside Seoul, the greater Yongsan area is undergoing
one of the most significant urban developments in history.
where foreign cultures first arrived and flourished through its river ports.
This legacy flows into the multicultural vibrancy of Itaewon
and the trendsetting culture of Hannam-dong.
Its geographical advantages made it a strategic military hub
as early as the Goryeo Dynasty, drawing the attention of those in power.
After liberation, it became home to the U.S. military headquarters and base.
Now, the once-forbidden Yongsan Garrison is being transformed into Yongsan Park
and gradually opened to the public.
Alongside The Parkside Seoul, the greater Yongsan area is undergoing
one of the most significant urban developments in history.
Source / Seoul Museum of History / National Folk Museum
YONGSAN PARK
The future unfolding above Yongsan Park — Korea’s own Central Park
At the heart of Seoul,
Yongsan Park is emerging as a vast green sanctuary
spanning 3.03 million square meters.
Its scale and significance often draw comparisons to New York’s Central Park.
Central Park is surrounded by Manhattan’s most prestigious residential towers,
commanding unparalleled views
and anchored by luxury hotels, commercial landmarks, and cultural institutions —
a magnet for the world’s elite.
Yongsan Park earns its “Korean Central Park” title for the very same reason.
Major developments encircling the park —
Hannam New Town, the former Ministry of National Defense site,
the Camp Kim site, and the Yongsan International Business District —
are converging with The Parkside Seoul to create extraordinary synergies.
Together, they will establish
an unprecedented high-end lifestyle and global business hub,
elevating Yongsan’s future value to new heights.
Yongsan Park is emerging as a vast green sanctuary
spanning 3.03 million square meters.
Its scale and significance often draw comparisons to New York’s Central Park.
Central Park is surrounded by Manhattan’s most prestigious residential towers,
commanding unparalleled views
and anchored by luxury hotels, commercial landmarks, and cultural institutions —
a magnet for the world’s elite.
Yongsan Park earns its “Korean Central Park” title for the very same reason.
Major developments encircling the park —
Hannam New Town, the former Ministry of National Defense site,
the Camp Kim site, and the Yongsan International Business District —
are converging with The Parkside Seoul to create extraordinary synergies.
Together, they will establish
an unprecedented high-end lifestyle and global business hub,
elevating Yongsan’s future value to new heights.
