THE PARKSIDE UNIVERSE
Not just another affluent neighborhood,
but the creation of a world unlike any other
but the creation of a world unlike any other
The Parkside Seoul embodies a distinctive vision of the city,
its people, and its lifestyle. From living and leisure to culture, art, recreation, and business.
It offers experiences that encompass every facet of life.
This ambitious development aims to become the cultural heart of Seoul.
As an advanced mixed-use development (MXD),
combining luxury residences, retail, offices, and cultural spaces.
It is a place where diverse encounters, exchanges,
and collaborations thrive — beyond mere living.
its people, and its lifestyle. From living and leisure to culture, art, recreation, and business.
It offers experiences that encompass every facet of life.
This ambitious development aims to become the cultural heart of Seoul.
As an advanced mixed-use development (MXD),
combining luxury residences, retail, offices, and cultural spaces.
It is a place where diverse encounters, exchanges,
and collaborations thrive — beyond mere living.
MIXED-USE DEVELOPMENT
Urban Development Trends in Advanced Countries
: Mixed-Use Development (MXD)
: Mixed-Use Development (MXD)
In countries such as the United States, Japan, and across Europe,
the focus of urban planning is shifting from constructing new towns
to developing mixed-use developments (MXDs) in city centers.
A mixed-use development integrates residential, business, commercial, green,
and leisure facilities into one cohesive area.
This model enables a one-stop lifestyle without the need to travel far from the complex,
while also establishing an iconic presence as a local landmark —
making it one of the most favored trends in modern urban development.
Notable examples include Rockefeller Center in New York,
USA; Harbor Way in Boston, USA; Docklands in London, UK; Potsdamer Platz in Berlin,
Germany; Azabudai Hills in Tokyo, Japan; and Victoria Dockside in Hong Kong.
the focus of urban planning is shifting from constructing new towns
to developing mixed-use developments (MXDs) in city centers.
A mixed-use development integrates residential, business, commercial, green,
and leisure facilities into one cohesive area.
This model enables a one-stop lifestyle without the need to travel far from the complex,
while also establishing an iconic presence as a local landmark —
making it one of the most favored trends in modern urban development.
Notable examples include Rockefeller Center in New York,
USA; Harbor Way in Boston, USA; Docklands in London, UK; Potsdamer Platz in Berlin,
Germany; Azabudai Hills in Tokyo, Japan; and Victoria Dockside in Hong Kong.
Rockefeller Center
in New York, USA
Azabudai Hills
in Tokyo, Japan
The Beginning of an Original MXD
with Enhanced Livability
The Parkside Seoul
with Enhanced Livability
The Parkside Seoul
World-class mixed-use development (MXD) complexes
such as Rockefeller Center in New York and Azabudai Hills in Tokyo
have been built primarily around offices and commercial facilities.
These spaces have thrived not only with users there for business
but also with visitors from around the world who come for shopping and cultural experiences,
forming unique cultures and growing into new urban hubs that revitalize surrounding areas.
What sets The Parkside Seoul apart is that it was planned from the very beginning
as a mixed-use complex centered on residential functions.
While it also features hotels, retail spaces, cultural facilities, and other amenities,
these are not merely supplementary — they are designed as independent destinations
while serving as premium amenities to enhance residential life.
Each facility is organically connected, creating synergy among them
and integrating seamlessly with the primary residential function,
resulting in a new type of mixed-use development that has never existed before.
Just as major cities in advanced countries are strengthening their urban competitiveness
and realizing future city visions through diverse MXD projects,
Seoul will embrace a new urban paradigm starting with The Parkside Seoul’s unique MXD.
such as Rockefeller Center in New York and Azabudai Hills in Tokyo
have been built primarily around offices and commercial facilities.
These spaces have thrived not only with users there for business
but also with visitors from around the world who come for shopping and cultural experiences,
forming unique cultures and growing into new urban hubs that revitalize surrounding areas.
What sets The Parkside Seoul apart is that it was planned from the very beginning
as a mixed-use complex centered on residential functions.
While it also features hotels, retail spaces, cultural facilities, and other amenities,
these are not merely supplementary — they are designed as independent destinations
while serving as premium amenities to enhance residential life.
Each facility is organically connected, creating synergy among them
and integrating seamlessly with the primary residential function,
resulting in a new type of mixed-use development that has never existed before.
Just as major cities in advanced countries are strengthening their urban competitiveness
and realizing future city visions through diverse MXD projects,
Seoul will embrace a new urban paradigm starting with The Parkside Seoul’s unique MXD.
- ROSEWOOD SEOUL
The First World-Renowned
Ultra-Luxury Hotel
Debuting in Korea - BUSINESS CENTER
Eco-Friendly Office<
with a Smart Work System
- THE PARKSIDE WAY
A 330m pedestrian pathway
running through the center of the complex,
connecting Itaewon and Yongsan Park - THE PARKSIDE MALL
High-end commercial facilities
curated with carefully selected shops - ART&CULTURE SPACE
A space for art and culture
filled with an art hall
and renowned galleries - UN PLAZA
A plaza where local heritage
and diverse cultures come together,
turning everyday life into a festival
- THE PARKSIDE SUITES
775 units of high-end residences
enjoying the services of Rosewood Seoul - APARTMENTS
Ultra-luxury residences
enjoying the infrastructure
of the mixed-use complex
